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Superlister legal

How Superlister collects, uses, shares, and protects personal data.

Privacy Policy

Last updated: 8 July 2026

This Privacy Policy explains how SUPERLISTER LIMITED ("Superlister", "we", "us", or "our") collects, uses, shares, and protects personal data when you use our websites, applications, APIs, and related services (the "Services").

The Services are currently intended for users in the United Kingdom. This Privacy Policy is written with the UK General Data Protection Regulation ("UK GDPR"), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations ("PECR") in mind.

This document is a draft policy and should be reviewed by legal counsel before publication. Replace bracketed placeholders before use.

1. Who We Are

SUPERLISTER LIMITED is the controller of personal data processed under this Privacy Policy, unless we state otherwise.

Registered address: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
Company number: 17021919
Privacy contact: privacy@superlister.com

2. Personal Data We Collect

We may collect the following categories of personal data:

  • Account information, such as your name, email address, password credentials, business name, role, and account settings.
  • Billing information, such as billing address, subscription plan, payment status, invoices, and payment processor identifiers. We do not store full card details.
  • Marketplace and integration information, such as connected marketplace account identifiers, OAuth tokens, listing settings, policy preferences, order or inventory metadata, and related API responses.
  • Content you provide, such as product photos, videos, descriptions, item attributes, listing drafts, messages, notes, and other files or text uploaded to the Services.
  • Usage and device information, such as log data, IP address, browser type, device identifiers, operating system, pages viewed, feature usage, timestamps, and diagnostic events.
  • Support and communications data, such as messages you send to us, support requests, survey responses, and feedback.
  • AI processing inputs and outputs, such as prompts, uploaded media, generated listing content, quality-control results, and model responses used to provide listing generation or automation features.

3. How We Collect Personal Data

We collect personal data when:

  • You create or manage an account.
  • You upload, capture, generate, edit, or publish listing content.
  • You connect third-party services, including marketplace accounts and payment services.
  • You use our websites, applications, APIs, or customer support channels.
  • Third-party services provide information to us at your direction or as required to operate an integration.
  • Our systems automatically record logs, diagnostics, security events, and usage analytics.

4. How We Use Personal Data

We use personal data to:

  • Provide, operate, maintain, and improve the Services.
  • Create, manage, verify, revise, submit, and monitor marketplace listings.
  • Process subscriptions, billing, invoices, and payment status.
  • Authenticate users, protect accounts, prevent abuse, and secure our systems.
  • Provide customer support and respond to requests.
  • Send service notices, product updates, and administrative messages.
  • Analyse performance, debug errors, improve reliability, and develop new features.
  • Personalise workflows, settings, and generated content.
  • Comply with legal obligations and enforce our agreements.

5. Legal Bases For Processing

Under UK data protection law, we rely on one or more of the following legal bases:

  • Contract: to provide the Services and perform our agreements with you.
  • Legitimate interests: to secure, improve, analyse, and administer the Services, and to communicate with business users.
  • Consent: where we ask for consent, such as for certain optional marketing or cookies.
  • Legal obligation: to comply with applicable laws, tax, accounting, security, and regulatory requirements.

6. How We Share Personal Data

We may share personal data with:

  • Service providers that help us host, store, secure, monitor, support, analyse, and operate the Services.
  • Payment processors that handle payment details, subscriptions, invoices, and fraud prevention.
  • Marketplace and integration partners, such as eBay or other connected platforms, when you connect those services or ask us to submit, update, retrieve, or manage listing-related data.
  • AI and automation providers that help generate, analyse, classify, improve, or transform listing content, images, and related data.
  • Professional advisers, insurers, auditors, and legal representatives.
  • Authorities, regulators, courts, or law enforcement where required by law or necessary to protect rights, safety, and security.
  • Corporate transaction parties if we are involved in a merger, acquisition, financing, reorganisation, or sale of assets.

We do not sell personal data in the ordinary meaning of that term.

7. International Transfers

Although the Services are intended for UK users, we may use service providers that process personal data outside the United Kingdom, including cloud hosting, infrastructure, analytics, payment, marketplace, and AI providers. Where required, we use appropriate safeguards for international transfers, such as UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to the EU standard contractual clauses, or equivalent transfer mechanisms.

8. Data Retention

We keep personal data for as long as reasonably necessary to provide the Services, maintain business records, comply with legal obligations, resolve disputes, enforce agreements, and protect the Services. Retention periods vary depending on the type of data and the reason we process it.

You may request deletion of your account or certain data by contacting us. Some information may be retained where required for legal, security, fraud prevention, backup, accounting, or legitimate business purposes.

9. Security

We use administrative, technical, and organisational measures designed to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure. No system is completely secure, and we cannot guarantee absolute security.

10. Your Rights

Under UK data protection law, you may have rights to:

  • Access the personal data we hold about you.
  • Correct inaccurate or incomplete personal data.
  • Delete personal data.
  • Restrict or object to certain processing.
  • Receive a copy of your personal data in a portable format.
  • Withdraw consent where processing is based on consent.
  • Complain to the UK Information Commissioner's Office.

To exercise these rights, contact us at privacy@superlister.com. We may need to verify your identity before responding.

You may contact the Information Commissioner's Office at https://ico.org.uk.

11. Cookies And Similar Technologies

We may use cookies, local storage, pixels, and similar technologies to operate the Services, remember preferences, secure sessions, analyse usage, and improve performance. Where required by PECR, we will request consent for non-essential cookies.

You can control cookies through your browser settings. Disabling cookies may affect the functionality of the Services.

12. Marketing Communications

We may send marketing communications where permitted by UK law, including PECR. You can opt out of marketing emails by using the unsubscribe link in the email or contacting us. We may still send service-related or transactional messages.

13. Children's Privacy

The Services are intended for business users and are not directed to children under 16. We do not knowingly collect personal data from children. If you believe a child has provided personal data to us, contact us so we can take appropriate action.

14. Third-Party Services

The Services may integrate with or link to third-party services. Your use of third-party services is governed by their own terms and privacy policies. We are not responsible for third-party privacy practices.

15. Changes To This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will take reasonable steps to notify you, such as by posting the updated policy, sending an email, or displaying an in-product notice. The updated policy will apply from the date shown above unless stated otherwise.

16. Contact Us

For privacy questions or requests, contact:

SUPERLISTER LIMITED 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
privacy@superlister.com